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Independence in the era of digital disruption. The history of digitization at Haddad Brands

Haddad Brands is the leading children’s wear manufacturer representing the most iconic American brands in the world: Nike, Brand Jordan, Converse, Hurley and Levi’s. The firm was founded in 1948 and today it distributes its products to over 60 countries worldwide. With over 15 locations and 800 employees globally, they are the number one children’s wear company in the world.

We didn’t really want to implement multiple solutions for different business needs, because the maintenance and compatibility issues could quickly turn our work into a nightmare. That was why we got interested in WEBCON and their vision of one ultimate platform where you can build custom solutions, tailored to your needs, and you can do it in-house.

Gregory Gawkowski
CTO at Haddad Brands

Industry: Fashion Retailing

Website: www.haddad.com

Location: New York, USA

No. of employees: 800

Download: EN

The organization implemented WEBCON BPS in 2013. The pilot project was A New Employee Form. It was a pretty basic and simple application, but it allowed Haddad Brands to verify if they could train themselves to build an application in WEBCON BPS on their own. That’s how the adventure began.

The WEBCON BPS low-code platform enabled Haddad Brands to:

Deliver tailor-made
applications in-house

Easily maintain
and evolve the solutions

Digitally store and catalog large
volume of documents

The short learning curve and the need for just one set of competences were crucial for us, as we didn’t have a big IT department at the time, and we were not planning on drastically growing it in the near future. As WEBCON BPS’s promise was to be a solution not solely for high-end programmers but for virtually any skilled IT worker, we decided to give it a try.

Gregory Gawkowski
CTO at Haddad Brands

Read the case study and learn why Haddad Brands chose the WEBCON BPS low-code platform and what benefits did they gain from workflow automation.

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WEBCON is the leading European-based provider of a complete Low-code Application Platform for mass delivering business solutions. Companies choose WEBCON to dramatically reduce time and cost of app development. The platform allows them to automate and manage business processes across the entire organization – using a single, unified platform. Thanks to its unique InstantChange™ technology, WEBCON embraces change like no other platform on the market.


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