Mike Fitzmaurice, VP of North America and Chief Evangelist at WEBCON, has recently became a member of the Forbes Technology Council. The members of the council are respected tech leaders - CEOs, CIOs, CTOs, and others — selected for the council based on their deep knowledge and diverse experience in the industry. “Digital Transformation Can’t Be Forced, But It Can Be Coaxed” is the first article published by Mike in the role of a member of the Forbes Technology Council.
In his article, Mike points out that the term “digital transformation” has been extremely overused, and at the same time more and more consultants and vendors promise that digital transformation will magically occur if one simply buys the right product or engages the right people. The problem is – it’s not that easy.
Read the article to learn what not to do, and what you should do to make sure your digital transformation strategy will be the one that works.
Read other articles:
Council Post: Three Reasons Why COTS Software Might Not Be Right For Your Organization
Viewing Digital Transformation As An Evolving Effort
Council Post: Consistency Versus Artistry in Application Development
Council Post: We Need to Talk About Application Usability
Council Post: 9 Smart Questions Tech Pros Can Ask Non-Tech Experts To Understand Their Needs


Mike Fitzmaurice - WEBCON Chief Evangelist & VP North America, has over 25 years of experience in consulting, engineering, marketing, evangelism, and IT management. Having spoken at countless international conferences, hosted numerous expert sessions and webinars, he is one of the most recognizable and prolific members of the SharePoint community worldwide, specializing in process automation and low-code development. His 11 years at Microsoft included helping launch the first four releases of SharePoint and positioning it as a development platform.